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Imantis Adverting Group (IAG), a London based ad-agency,
will be partnering with the Western Fair as the creative force
behind the new promotional ad-campaign for the 2006 Western
Fair, September 8-17.
IAG will be responsible for developing a creative campaign
that informs the London and region market on the many new
initiatives currently underway at the Western Fair. "Imantis
is thrilled to be partnering with the Western Fair for the
2006 event. The Western Fair is a valued tradition in London
and we want to help ensure that tradition continues, while
helping to rekindle the excitement associated with the 2006
Fair," said, IAG President and Creative Director Jason
Micallef.
The Western Fair is a 130 year icon in the region and possesses
a fantastic reputation in the international Fair industry
for its innovation, operational standards and achievements
over the years. Input from surveys and focus groups held during
and right after last year’s Fair have been a valuable
source of information, ensuring Western Fair continues to
offer what the public wants at the annual event. “The
Western Fair’s loyal patrons are still coming every
year, but we really want to introduce a whole new public to
the updated facilities, grounds, attractions, entertainment
and educational aspects of the annual Fair. The Fair has been
enhanced with a number of new initiatives for the 2006 Western
Fair in September, and we’re happy to have Imantis on
board to develop the creative campaign for this year’s
event.” said WFA Fair Manager, Dave Taylor.
For more information:
WESTERN FAIR ASSOCIATION
438-7203 EX 306
dtaylor@westernfair.com
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